Dealer Development Specialist Lagos

Ced.Africa was founded with the vision of making cutting-edge technology accessible to everyone. We believe that technology has the power to transform lives and enhance experiences. With this belief in mind, we embarked on a journey to curate a diverse selection of high-quality electronic products, ensuring that our customers can stay ahead in this rapidly evolving digital world. We are  recruiting to fill the position below:

 Job Title: Dealer Development Specialist Jobposting service

Location: Lagos

Employment Type: Full-time

Reports To: Group Chief Executive Officer About the Role

CED Distribution is seeking an experienced and commercially driven Dealer Development Specialist to build, manage, and expand the company's network of third-party dealers.

Identify and recruit potential dealers, distributors, and system integrators across relevant markets. Develop and execute strategies to expand the company's third-party dealer network. Identify new geographical markets and business opportunities for dealer expansion. Convert suitable prospects into active business partners. Identify opportunities to bring dealers and system integrators away from competing brands and establish new business relationships. Develop strategies to ensure newly recruited dealers become productive and generate revenue within agreed timelines. Maintain an active pipeline of prospective dealers and business partners.

Build and maintain strong relationships with existing dealers and system integrators. Serve as the primary contact for dealer-related  business development and commercial enquiries. Regularly engage dealers to understand their business needs, challenges, and opportunities for growth. Provide ongoing support to help dealers improve sales performance and customer acquisition. Monitor dealer performance and identify partners requiring additional support or intervention. Develop initiatives to improve dealer satisfaction, engagement, and retention.

Drive revenue and gross profit growth through the third-party dealer network. Develop sales strategies and business plans for individual dealers. Monitor revenue and profitability against assigned targets. Identify opportunities to increase sales volumes and improve dealer profitability. Ensure revenue contribution is distributed across a healthy and diversified dealer network. Monitor dealer performance to avoid excessive dependence on a small number of partners. Provide regular reports on dealer sales, revenue performance, and business development activities.

Coordinate the onboarding of new dealers and system integrators. Ensure all dealers complete the required registration, documentation, and approval processes. Maintain an accurate and up-to-date register of approved and active dealers. Ensure agreements, commercial terms, and other relevant documentation are properly maintained. Monitor compliance with company policies, pricing guidelines, and approved arrangements. Ensure commissions and other commercial incentives are accurately calculated and properly documented.

Pricing, Quotations & Sales Support:

Coordinate pricing enquiries and ensure timely preparation of quotations. Work with the relevant internal teams to provide dealers with accurate product information, pricing, and technical support. Ensure quotations and commercial proposals comply with approved pricing policies. Support dealers in identifying suitable products and solutions for customer requirements. Follow up on outstanding quotations and identify opportunities to convert them into sales. Resolve dealer-related commercial issues and escalate complex matters where necessary.

Organise product training and sales development sessions for dealers and system integrators. Ensure dealers understand the company's product range, features, benefits, and selling points. Coordinate relevant brand training and certification programmes. Provide new dealers with the guidance and support required to commence operations successfully. Monitor dealer product knowledge and identify areas requiring further training. Support dealers in developing the technical and commercial capabilities required to sell and deliver the company's solutions.

Maintain accurate records of dealer activities, performance, revenue, and business development progress. Track new dealer activations and monitor their performance during their initial months of operation. Prepare regular reports on revenue, gross profit, onboarding progress, and network expansion. Monitor competitor activities and market developments that may affect dealer performance. Provide management with insights and recommendations for improving the company's dealer network.

Requirements and Qualifications

Bachelor's or Master`s DEgree in Business Administration, Marketing, Sales, Business Development, or a related field. Minimum of 8 years' experience in business development, channel sales, dealer management, distribution, or a related commercial role. Proven experience recruiting, onboarding, and managing third-party dealers, distributors, or system integrators. Strong understanding of channel sales strategies and indirect revenue generation. Demonstrated ability to develop new markets and convert business prospects into productive commercial partnerships. Experience managing dealer revenue, gross profit, commissions, and commercial agreements. Good understanding of pricing strategies, quotation management, and sales processes. Experience in consumer electronics, audio technology, smart home automation, electrical systems, building technology, or related industries will be an advantage. Strong negotiation, relationship management, and business development skills. Excellent communication, presentation, and analytical skills. Ability to manage multiple business relationships and work independently. Proficiency in Microsoft Office and CRM systems. Relevant product or brand certifications will be an added advantage.

17th November, 2026. How to Apply

Interested and qualified candidates should send their CV to: [Email hidden - Login to reveal] using "Dealer Development Specialist" as the subject of the email.

Note: Only shortlisted candidates will be contacted.