Role Overview
The Brand Manager will be responsible for developing and executing brand strategies that drive awareness, preference, and equity across target markets.
This role will oversee end-to-end brand planning, communication campaigns, product positioning, and innovation pipelines, working closely with cross-functional teams to ensure consistent brand expression across all consumer touchpoints and trade channels.
Key Responsibilities
Develop and execute brand strategy including positioning, messaging, and annual brand plans aligned with business goals.
Lead integrated marketing campaigns (ATL, BTL, and digital) in collaboration with the in-house marketing team to drive brand awareness and engagement.
Oversee product lifecycle and innovation, coordinating with R&D, sales, and supply chain on launches, improvements, and go-to-market plans.
Monitor brand performance metrics and analyze consumer insights, sales data, and ROI to optimize brand initiatives.
Collaborate cross-functionally with trade, sales, and digital teams to ensure consistent brand visibility and retail execution.
Qualifications & Experience
Bachelor’s degree in Marketing, Business Administration, or a related field.
MBA or professional certification in Marketing is an advantage.
Minimum of 4–6 years of experience in brand management or marketing within FMCG, Consumer Electronics, or related industries.
Proven experience in leading integrated marketing campaigns and managing cross-functional projects.
Familiarity with consumer insights tools, brand tracking systems, and data analytics.
Skills & Competencies:
Strong strategic thinking and brand storytelling ability
Excellent communication and presentation skills
Data-driven mindset with commercial acumen
Creative judgment and attention to detail
Project management and multitasking capability
Strong leadership and stakeholder management skills
Proficiency in Microsoft Office, marketing automation tools, and market research platforms.
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How To Apply
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Make sure to send your application before the closing date.
Note: Only shortlisted candidates are contacted.
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