Brand Manager

Job Summary


We are seeking a proactive, strategic, and creative Brand Manager to lead the development, execution, and management of our clients’ brand strategies.
This role requires a mix of strategic thinking, creative direction, and project management skills.
The brand manager will broadly be responsible for managing all aspects of brands on your portfolio and ensuring those brands remain recognizable, up to date and exciting to customers.


Key Responsibilities


Lead brand research, insight generation, and strategic positioning for clients.
Monitor industry trends and competitor activity to inform brand direction.
Develop and execute multi-channel brand communication strategies.
Craft compelling brand narratives aligned with business objectives.
Plan and manage integrated marketing campaigns with clear KPIs.
Translate brand strategy into actionable go-to-market plans.
Build and maintain strong client relationships as a trusted brand advisor.
Track and report on campaign performance, providing strategic recommendations.
Review and vet all creative materials for brand consistency and quality.
Manage brand budgets and ensure effective resource allocation


Requirements


Bachelor’s degree in Marketing or related field.
3–4 years’ experience in brand management, brand marketing, or marketing management.
Proven ability to develop brand and marketing strategies and communicate recommendations to executives
Experience in identifying target audiences and devising effective campaigns
Excellent understanding of the full marketing mix
Creativity and an ability to produce innovative and original ideas
Data-driven thinking and an affinity for numbers
Outstanding communication skills
Up-to-date with latest trends and marketing best practices



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