Brand Manager Position

About the Role


The Brand/Category custodian, responsible for leading the development of market-based strategies and tactics collaboratively with other functions to ultimately deliver revenue, increase brand/value share, brand love & growth.


Key Responsibilities:

To lead the following areas:

Project Management (End to End delivery of innovation management)


Business Case/Objectives/Opportunity Sizing
4 Cs Analyses
Value Chain Evaluation
P&L
Project Financial Viability & Operational Feasibility
Multi-functional Project Management
Commercial Planning for In-market launch of the innovation


Commercial Operations Leadership


Manage the planning, execution and tracking of brand programs in the region – vis – new product, pricing, experiential, direct-to-consumer activations or shopper /channel activations


Business & Budget Management Leadership


Innovation & Initiative Reviews
Demand Planning
Consensus & Sufficiency
Marketing Budget & P2P Tracking


Creative & Campaign Process Management Leadership


Contribute to creative process – from agency briefing to conceptualization of big idea and execution of creatives – Key Visual, Shopper/Channel Activations, TV, Radio, Digital & Experiential activations)
Create & Adapt relevant and differentiated shopper programs
Development, execution & tracking of 360-degree Integrated Brand Experience programs on platforms
Multi-functional Agency Management
Governance on Brand Standards, Visual Identity System, Pack Design Principles and Content Management throughout the process.


Strategic Marketing Leadership


Business Issue Analytics
Growth Opportunity Sizing
Where to Play/How to Win Strategy Setting
Consumer Habits/Brand USP identification
Execution Models
Knowledge Sharing/Thought Leadership


Marketing Metrics Analytics & Reporting


Brand Letters
Business Reviews
Pre/Post Reporting


Brand Governance


Brand Letters
Business Reviews
Pre/Post Reporting


To collaborate with Other functions on the following areas


Agencies on creatives, campaigns and activations
Consumer Insights Function on primary and secondary research – Landscape and
Consumer Behaviour data analytics/insights/integration/modelling
R&D/Technical/Finance on Product Development, Operational Feasibility and Financial Viability
Trade Marketing/Sales Team on Customization and Channel/shopper activations


Requirements:


HND/BSc in Market Research, Marketing, Psychology, Statistics or other similar field qualification. Possession of CIM, NIMN or other relevant certifications is a plus
Seven (7) years' experience, five of which should major in brand management preferably from agency and/or multi-national consumer goods sector


Technical Skills


Understands fundamentals category business model
Compelling business and activation briefs development
Brand Asset and Design Principles
Understands macro forces and consumer behaviour impact)
Stakeholder management
Competency in Microsoft Office suite (in particular, Excel and PowerPoint) is essential


Soft Skills


Active listening and excellent negotiation
Excellent collaborator and influencer
Agile, dynamic and a creative personality
Strategic Thinking and Thought Leadership
Strong interpersonal skills
Excellent team player
Drive complex analysis to completion, synthesize and communicate insights
Get-it-done mindset i.e., motivated to work hard and efficiently in a fast-paced, cross-cultural environment
Ability to articulate with strong presentation and communication abilities