Brand Manager

Job Objectives


The Brand Manager is responsible for executing approved brand plans and marketing activities to drive growth and strengthen market presence.
This includes planning and monitoring below-the-line programmes, leveraging consumer insights, tracking competitor activities, and ensuring brand health.
The role manages assigned marketing budgets, monitors expenditure, and evaluates campaign effectiveness to deliver results on time and within budget while safeguarding the brand’s competitive position.


Key Responsibilities

Executing brand plans:


Execute approved marketing activities for brands/products, particularly below- the-line programmes.
Plan, activate and monitor regular sampling programmes as appropriate brands/products.
Ensure core/major activities are evaluated and learnings captures for future brand planning.


Engage in marketing insight:


Monitor and report on brand health, including competitor monitoring, using agreed attributes and format.
Provide market insights on the performance of assigned brands/products.
Use consumer insight to inform development of marketing programmes for brands/ products.


Competitor monitoring:


Track competitor activities in the assigned brand/product sector and assist in developing response strategies to protect the position of the brand/product.


Budgeting:


Manage marketing budgets to execute annual activity plans for assigned brands/products, on budget and on time.
Monitor expenditure against agreed activities and provide regular reports


Results:


Execute below-the-line activities for brands/products and evaluate performance against activity objectives.


Financial scope:


Responsible for managing marketing expenditure allocated to the brands/products.


Education & Experience


Bachelors degree from a reputable university.
Postgraduate qualification in Marketing would be an added advantage if the first degree is not in a related field.
3-5 years work experience in a reputable company, preferably FMCG, of which at least 2 years must be in Marketing or Sales function.


Knowledge and Skills:


Interpret data and information
Prepare annual marketing/activity plans
Develop and execute consumer, trade promotions & POS material
Manage third party supplier
Manage budgets and expenditure
Understand research techniques
Have presentation skills
Use Microsoft Office suite (Word, Excel and PowerPoint ) at a proficient level


Personal Attributes:


Analytical thinking
Communication skills
Interpersonal skills