Brand, Marketing & Social Media Manager in Lagos

Job Summary


The Brand, Marketing & Social Media Manager will support the Director of Marketing in overseeing the company’s marketing and branding efforts.
This role involves developing and implementing brand strategies, driving brand awareness, managing digital and social media marketing, and enhancing the estate’s reputation.
The ideal candidate will ensure consistency across all marketing channels and effectively engage with target audiences.


Key Responsibilities

Brand & PR Strategy:


Develop and implement the company's brand and PR strategy.
Define and maintain brand standards to ensure consistency across all communication channels.


Marketing & Content Management:


Develop and execute an annual marketing calendar incorporating events, seasonal campaigns, and promotions.
Collaborate with in-house designers, social media coordinators, and marketing teams to develop creative campaigns.


Organic & Paid Social Media Management (Google & Meta Ads):


Develop and implement a comprehensive social media strategy to drive engagement, brand awareness, and lead generation.
Manage all social media platforms (Instagram, Facebook, LinkedIn, etc.), ensuring consistent and engaging content.


Guest Experience & Community Engagement:


Oversee the experience curator portfolio to enhance the guest journey and overall estate experience.
Develop initiatives to foster a sense of community and engagement among guests and visitors.


Requirements


5 - 8 years of experience in brand management, marketing, or social media roles.
Strong expertise in brand strategy, digital marketing, and social media management.
Experience in the hospitality, hotel, lodge, or resort industry is highly advantageous.
Excellent copywriting, communication, and storytelling skills.
Proficiency in social media platforms, content creation, and digital marketing tools.
Strong analytical skills with the ability to track performance metrics and optimize campaigns.
High attention to detail, strong organizational skills, and the ability to manage multiple projects.
Willing to work full-time onsite.