Job Description
The Content Marketing Specialist is responsible for planning, creating, and optimizing video content that supports the company’s marketing objectives.
This role involves scripting, shooting, and editing videos for digital platforms, including social media, websites, email campaigns, and online ads.
The specialist will work closely with the marketing, design, and product teams to craft compelling visual stories that engage audiences, promote brand awareness, and drive conversions.
Additionally, the role includes analyzing video performance metrics to refine content strategies and ensure maximum impact.
Requirements
Education Requirements
B.Sc / HND qualification.
1 - 3 years relevant work experience.
Technical Skills
Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro,Cap cut).
Knowledge of motion graphics tools (e.g., After Effects).
Experience with video production equipment (cameras, lighting, sound).
Familiarity with video formats, codecs, and optimization for different platforms (YouTube, Instagram, TikTok, etc.).
Understanding of SEO for video (e.g., metadata, thumbnails, captions)
Marketing Knowledge
Strong grasp of digital marketing fundamentals and trends.
Ability to align video content with marketing goals and KPIs (engagement, conversion, retention).
Experience creating content for ads (YouTube, Facebook, TikTok).
Understanding of customer journey and how video fits into content strategy.
Basic knowledge of performance analytics and reporting tools (e.g., Google Analytics, Meta Ads Manager, YouTube Studio)
Creative & Communication Skills
Strong storytelling skills and ability to create emotionally engaging content.
Creative direction and scripting ability.
Excellent written and verbal communication for cross-team collaboration.
Ability to work with designers, copywriters, and marketers
Benefits
13th Month Salary
Hybrid work model
Leave Allowance
HMO
How To Apply
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Make sure you are logged in and your email is verified (Register if you dont have an account).
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Click the Apply Now button above.
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Your default email application or the application link will open.
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Attach your Application letter, updated Curriculum Vitae (CV) and any supporting documents required.
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Use a professional subject line such as Application for "Indicate Position"
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Make sure to send your application before the closing date.
Note: Only shortlisted candidates are contacted.
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