CRM Copy Writer

As a CRM Copywriter, you will be responsible for writing high-performing customer lifecycle communications that engage, educate, and retain Moniepoint users. You will collaborate closely with the CRM strategist, Head of CRM, and CRM Designers to develop messaging strategies for different audience segments and CRM platforms. This role will focus on enhancing engagement across all CRM touchpoints, ensuring that every message adds value and strengthens brand loyalty.

Responsibilities:


Develop customer lifecycle messaging for onboarding, engagement, retention, and reactivation campaigns.
Write compelling and targeted copy for CRM channels, including email, SMS, in-app messages, and push notifications.
Craft transactional and automated messages that enhance the user experience.
Tailor messaging for different customer personas and user segments.
Collaborate with the Head of CRM to refine messaging strategies based on performance analytics.
Continuously test subject lines, CTAs, and messaging structures to improve engagement and conversion rates.
Analyze open rates, click-through rates, and customer response data to refine copy effectiveness.
Stay updated on email deliverability best practices, spam filters, and mobile-friendly formatting.
Ensure all messaging aligns with Moniepoint’s brand voice, tone, and personality.
Balance creativity with clarity, ensuring messages are engaging, informative, and action-driven.
Work closely with CRM, designers, product team, and customer support teams to align messaging with overall marketing goals.
Provide copy direction for visual assets in CRM campaigns.


Requirements:


 3+ years of experience in CRM copywriting, email marketing, or lifecycle marketing.
 Growing portfolio showcasing email, SMS, and in-app messaging copy.
 Proven ability to write engaging, conversion-driven copy for digital customer touchpoints.
 Proficiency in CRM platforms
 Ability to balance creativity with core information to drive messaging effectiveness.
 Experience working in fintech, banking, or financial services will be considered a plus
 Familiarity with SEO best practices for email content is an advantage


Key Soft Skills


Creative & Strategic Thinker – Can craft engaging messaging that resonates with users.
Insights-Driven Mindset – Uses results to refine copy and improve performance.
Attention to Detail – Ensures CRM messages are clear, concise, and error-free.
Collaboration & Adaptability – Works effectively across teams.
Time Management & Multitasking – Can handle multiple campaigns and deadlines efficiently.



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