Digital Marketer

Job Summary


We are seeking a creative and results-driven Digital Marketer to join our growing digital media and publishing company.
The ideal candidate will be responsible for developing, implementing, and managing online marketing strategies that increase brand awareness, drive audience engagement, and generate leads.
You should be passionate about storytelling, skilled in digital tools, and proactive in creating campaigns that align with our vision of legacy, impact, and publishing excellence.


Key Responsibilities


Plan and execute digital marketing campaigns across social media, email, and web platforms.
Create engaging content (graphics, captions, blogs, short videos) tailored to different platforms.
Manage company websites and social media pages, ensuring consistency in branding and messaging.
Monitor, analyze, and report on performance metrics (engagement, reach, conversion).
Optimize campaigns using SEO, keywords, and audience insights.
Collaborate with the team to promote books, authors, and publishing services.
Stay updated on industry trends and recommend new strategies for growth.


Requirements


Minimum of a Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).
Proven experience in digital marketing, content creation, or social media management.
Strong knowledge of social media platforms (Facebook, Instagram, LinkedIn, X, TikTok).
Basic skills in Canva, Photoshop, or similar design tools.
Familiarity with SEO, email marketing, and website management.
Excellent written and verbal communication skills.
Creative thinker with the ability to work independently and meet deadlines.


Preferred:


Experience in the publishing, media, or creative industry.
Familiarity with marketing automation tools.
Photography, video editing, or graphic design skills.


Remuneration

Competitive and based on experience.