Key Responsibilities:
Develop and execute digital marketing campaigns to promote financial content, reports, events, and media products.
Optimize content and websites for SEO, ensuring high search engine visibility for financial topics and keywords.
Manage and grow the company’s social media presence (LinkedIn, Twitter, Instagram, Facebook) through strategic content distribution and audience engagement.
Collaborate with editorial teams to amplify published articles and reports through digital channels.
Plan and manage paid digital advertising (Google Ads, LinkedIn Ads, Social Media Ads) to drive traffic and lead generation.
Monitor and analyze website traffic, campaign performance, and audience behavior using Google Analytics and other digital tools.
Develop and implement email marketing campaigns and newsletters targeting specific audience segments.
Conduct competitor analysis and market research to identify trends and opportunities.
Suggest innovative growth strategies, including partnerships, influencer collaborations, and content distribution.
Ensure digital brand consistency and adherence to compliance standards within the financial media space.
Qualifications:
Bachelor’s degree in marketing, Communications, Business, or a related field.
3-5 years of experience in digital marketing, preferably within media, publishing, or financial services.
Strong knowledge of SEO, SEM, Google Ads, social media marketing, and email marketing strategies.
Proficient in digital analytics tools (Google Analytics, Search Console, Facebook Insights, etc.).
Experience with content management systems (WordPress or similar) and CRM tools.
Excellent understanding of digital trends, audience behavior, and financial media dynamics.
Strong communication, content creation, and visual storytelling skills.
Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Certifications in Digital Marketing, Google Ads, or Analytics are an added advantage
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Make sure to send your application before the closing date.
Note: Only shortlisted candidates are contacted.
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