Digital Marketing / Social Media Officer

Job Description


Digital Marketing & social media Officer is responsible for maintaining the Company's brand online presence and sales by working on various marketing campaigns in line with the strategy.


Responsibilities


Build and execute social media strategy through comprehensive research, platform determination, benchmarking, messaging, and audience identification and data gathering.
Generate, edit, publish, and share daily content (original text, images, video, or HTML) that build meaningful connections and engagement that encourages and results in the audience taking action.
Set up and/or optimize Gaby Lagos’s social media pages within each platform to increase the visibility of company’s social content.
Moderate all user-generated content in line with the moderation policy.
Create editorials, Monthly content calendars in advance as well as syndication schedules
Continuously improve by capturing and analysing the appropriate social data/metrics, insights, and best practices, and then acting on the information.
Collaborate with F& B Coordinator, Exec Chef and GM to manage reputation, identify key players, and coordinate actions.


Mimimum Requirements


BA(Hons) or BSc (Hons) in Communications, Marketing, Business, New Media, Public Relations or related field.
Proven work experience in social media management and as a Digital Marketer
Excellent writing, editing (photo/video/text), presentation and communication skills
Demonstrable social networking experience and social analytics tools knowledge
Adequate knowledge of web analytics, Google analytics web, CRO, PPC and SEO.
Knowledge of online marketing and a good understanding of major marketing channels
Positive attitude, detail, and customer-oriented with good multitasking and organisational ability.