Job Summary:
The Digital Marketing Specialist is responsible for developing, implementing, tracking, and optimising digital marketing campaigns across all digital channels. This role will help grow brand awareness, drive traffic, generate leads, and improve conversion through data-driven strategies and creative execution.
Key Responsibilities:
Strategy & Campaign Execution
Plan and execute digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising
Develop content strategies and manage daily content calendar
Optimise campaigns based on performance metrics and ROI
Social Media Management
Manage and grow the brand’s social media presence (Instagram, Facebook, LinkedIn, TikTok, Twitter, YouTube, etc.)
Create and schedule engaging content that aligns with brand tone
Website & SEO
Work with developers and designers to update and optimise the website
Conduct keyword research and manage on-page and off-page SEO efforts
Track site performance with Google Analytics and other tools
Performance Marketing
Run and optimise Google Ads, Meta Ads, and other paid channels
A/B test creatives, landing pages, and messaging to improve conversions
Monitor and report on key KPIs: CTR, CPC, CPA, ROAS, bounce rate, etc.
Analytics & Reporting
Use tools like Google Analytics, Meta Business Suite, SEMrush, etc.
Generate and present regular reports with insights and recommendations
Analyse trends and use data to adjust strategies in real-time
Requirements:
Bachelor’s degree in Marketing, Communications, or a related field
2–4 years of experience in digital marketing or a similar role
Proficient in digital ad platforms (Meta Ads, Google Ads), SEO tools, email platforms, and CMS
Strong copywriting, storytelling, and visual content skills
Experience with CRM tools and analytics platforms
Strong analytical mindset and creative problem-solving ability
Ability to work independently and as part of a team in a fast-paced environment
Additional Skills (Bonus):
Experience in logistics, e-commerce, or the tech industry
Google Ads and Meta Blueprint certification
How To Apply
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Make sure you are logged in and your email is verified (Register if you dont have an account).
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Click the Apply Now button above.
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Your default email application or the application link will open.
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Attach your Application letter, updated Curriculum Vitae (CV) and any supporting documents required.
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Use a professional subject line such as Application for "Indicate Position"
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Make sure to send your application before the closing date.
Note: Only shortlisted candidates are contacted.
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