Digital Media Executive

Key Accountabilities / Responsibilities


Liaise and monitor third-party platforms to run our campaigns.
Research and analyze media trends (digital & traditional) to improve social media presence and campaign efficacy
Generate content for digital and offline platforms when necessary
Organize online promotion strategy/campaigns for consumers
Work with the internal Creative Graphics Designers in designing visual content that reflects the audience and the DKT brands
Develop and implement appropriate communication strategies through competitive research, platform determination, message, and audience identification
Budget and financial reporting of owned post promotions on all DKT social media platform
Develop and implement the organization’s social media marketing objectives
Run regular social campaigns and track their success (likes, visits, views, reach, engagement, leads, sales)
Liaise with the internal creative graphics designers in designing visual content that reflect the audience and DKT brands
Develop a content strategy in line with DKT Nigeria’s marketing objectives
Manages all social media channels and campaigns, in order to sustain an engaging audience experience
Researches and analyses social media trends and website traffic data, to improve social media strategy and campaign efficacy
Carry out a periodic comparative analysis of competition in order to develop new strategies.
Generate content for mobile marketing platforms
Organize the online promotion strategy for consumers and providers
Create timely and engaging content optimized for the platform used and the intended audience
Manage social media marketing campaigns and day-to-day activities including:
Create and manage all published content (images, video, and written)
Monitor and respond to users in a ‘’social’’ way while cultivating leads and sales
Conduct online advocacy and branding and open stream for cross-promotions


Qualifications / Experience


Hold a relevant Degree or qualification in Communication, Marketing or Advertising.
2-5 years of work experience in a similar role
Must possess a high level of integrity and responsibility
Must be an excellent team player
Advanced presentation, analytical and communication skills (oral and written)
Should be market-oriented
Excellent social media management skills. Experience with blogging, Facebook and Twitter.
Excellent knowledge of social media management tools is a huge plus.
Ability to design and manage online marketing programs focusing on building awareness and audience acquisition.
Have active accounts with Social Media Networks like Facebook and Twitter.
Strong interpersonal skills
Good customer relations and follow-up skills
Ability to meet set deadlines.