Head, Brand Communications and Marketing

Job Overview:

The Head of Brand Communications and Marketing will lead the agency’s brand positioning, PR/marketing strategy, and communications initiatives while managing client-facing projects to ensure world-class delivery. This role requires a dynamic, results-oriented leader with a strong background in integrated marketing, brand storytelling, and PR management in the Pan-African space.

You will be responsible for:


Enhancing WhirlSpot Media’s visibility and thought leadership across Africa.
Overseeing marketing campaigns and internal/external communications.
Managing and executing integrated marketing campaigns for WhirlSpot’s clients.
Ensuring Marketing and PR activities are executed excellently
Driving innovation in PR, digital engagement, and strategic brand positioning.


Key Responsibilities:

Agency Brand Strategy & Positioning:


Develop and implement WhirlSpot Media’s annual brand communication and marketing strategy.
Build and maintain a strong Pan-African brand presence through campaigns, media features, and strategic partnerships.
Create compelling thought-leadership content to position the agency as a top-tier player in the integrated marketing and PR landscape.


Marketing & Communication Execution:


Design and oversee multi-channel marketing campaigns (digital, social media, traditional media, events).
Develop innovative storytelling and PR campaigns to enhance brand visibility.
Manage the agency’s digital footprint, including website content, blogs, newsletters, and social media.


Client Project Management:


Lead high-impact integrated marketing and PR projects for clients, ensuring timely and excellent delivery.
Collaborate with cross-functional teams to develop client marketing strategies and campaigns.
Act as a senior client-facing liaison, maintaining strong relationships and delivering measurable results.


Team Leadership & Development:


Manage and mentor the communications and marketing team to deliver world-class campaigns.
Drive performance metrics and KPIs for marketing and communication projects.
Encourage creativity, innovation, and results-driven execution across the team.


Analytics & Reporting:


Measure the success of marketing and PR campaigns using analytics and reporting tools.
Provide insights and recommendations to optimise marketing ROI for both WhirlSpot and its clients.


Key Requirements:


Bachelor’s degree in Marketing, Mass Communication, Business, or related fields (Master’s preferred).
Minimum of 8–10 years of experience in marketing, PR, or integrated communications, with at least 3–4 years in a leadership role.
Proven track record of managing Pan-African campaigns and multi-market projects.
Strong understanding of digital marketing, PR, and integrated marketing strategies.
Excellent leadership, project management, and stakeholder engagement skills.
Exceptional writing, presentation, and communication abilities.
Experience in agency environments or managing multiple client portfolios is a strong advantage.
Collaborating with senior team members across all departments to uncover insights and create innovative marketing and branding strategies.
Identifying ways to grow the marketing department and secure resources.
Sourcing talent to ensure the curation and retention of specialist skill sets across your teams.
Monitoring, reviewing, and reporting on all marketing activities, results, and Return on Investment (ROI)


Key Skills & Competencies:


Strategic thinker with creative problem-solving skills.
Strong media and influencer relations across Africa.
Proficiency in marketing analytics and reporting tools.
Ability to thrive in a fast-paced, results-oriented, and collaborative environment.
 Ability to  develop and execute strategic communication plans.
 Strong organisational and project management skills.
Creative thinker with attention to detail.
Entrepreneurial mindset with a passion for Pan-African marketing and storytelling
Strong leadership and team management skills.
Stakeholder communication and management.


What We Offer


Opportunity to lead marketing and communications for a top Pan-African agency.
Exposure to regional and international projects and campaigns.
Competitive salary and performance-based incentives.
Creative and collaborative work environment focused on innovation