Social Media Manager

About the Role


We are seeking a highly creative, organised, and results-driven Social Media Manager for one of our clients in the event management and production sector to lead their social media strategy and execution for their growing event management and production brand.
This role requires a content-savvy individual who understands how to create buzz, build community, and drive engagement across multiple social platforms.
You will play a key role in shaping the brand’s digital voice, promoting high-profile events, and enhancing visibility in Nigeria’s vibrant event and experiential marketing industry.


Key Responsibilities

Content Strategy & Execution:


Develop and implement a comprehensive social media strategy aligned with marketing goals, event calendars, and brand messaging.
Plan, create, and publish engaging content (images, videos, reels, behind-the-scenes, stories, captions, etc.) across Instagram, Facebook, TikTok, Twitter/X, LinkedIn, and YouTube.
Ensure consistent brand tone, aesthetics, and messaging across platforms.


Campaign Management:


Conceptualize and execute promotional campaigns for upcoming events, partnerships, and special projects.
Collaborate with the Creative, Events, and PR teams to amplify key initiatives and sponsorship campaigns.


Audience Engagement & Growth:


Grow online community and engagement rates through organic and paid tactics.
Monitor comments, DMs, mentions, and conversations to respond promptly and build strong relationships with followers and fans.
Use social listening tools to understand audience preferences and sentiment.


Analytics & Reporting:


Track performance metrics, analyze trends, and generate weekly/monthly reports with actionable insights to optimize content and strategy.
Stay ahead of platform algorithm changes and emerging trends to maintain and grow visibility.


Collaboration & Content Coordination:


Work closely with photographers, videographers, editors, and graphic designers to ensure high-quality, timely content production.
Coordinate real-time event coverage including live tweets, stories, and post-event highlights.


Requirements


Bachelor’s Degree in Mass Communication, Marketing, Media Studies, or related discipline.
4 - 5 years of proven experience managing social media for a lifestyle, events, production, or entertainment-related brand.
Proficiency in social media scheduling tools (e.g., Hootsuite, Buffer, Later).
Strong visual aesthetic and working knowledge of design/editing tools (e.g., Canva, CapCut, Adobe Creative Suite).
Excellent copywriting skills with a creative, engaging voice.
Ability to work flexible hours, including weekends or late evenings during event coverage.
Good understanding of Lagos’ social and cultural scene is a strong plus.


Desirable Attributes:


Passion for events, entertainment, and creative storytelling.
Strong multitasking and time management skills.
Solution-oriented mindset and adaptability in a fast-paced environment.
Strong attention to detail and appreciation for high production value.



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