Social Media Manager at LAPO Microfinance Bank

Job Summary:

LAPO Microfinance Bank is seeking a highly motivated and experienced Social Media Manager to join our Marketing and Corporate Communications team on a contract basis. The successful candidate will be instrumental in managing the bank's social media presence, driving digital communication goals, and supporting various marketing initiatives across multiple platforms. This role is crucial for enhancing brand visibility, ensuring consistent messaging, and fostering real-time customer engagement.

Key Responsibilities:

Brand Visibility & Consistency:


Develop and implement a comprehensive social media strategy to ensure consistent, brand-aligned messaging across all digital platforms, including Facebook, Instagram, Twitter/X, LinkedIn, and emerging channels.
Maintain brand voice and visual identity across all social media communications.


Timely Response & Customer Engagement:


Monitor social media channels for comments, messages, and reviews.
Ensure timely and structured responses to customer inquiries and feedback, escalating issues promptly where necessary to maintain brand trust and improve conversion rates.
Foster a vibrant online community and drive meaningful customer interactions.


Product Campaign Support:


Plan, create, and publish targeted content for various product campaigns (e.g., loans, Xpress savings, fixed deposit, mobile app, Debit Cards).
Track engagement metrics and optimise content performance in real-time to achieve campaign objectives.
Collaborate with the marketing team to align social media efforts with overall campaign strategies.


Performance Tracking & Reporting:


Generate weekly and monthly analytics reports on social media performance.
Provide actionable insights on audience behaviour, content effectiveness, and campaign Return on Investment (ROI).


Event and PR Support:


Provide live coverage for strategic events.
Develop and execute teaser campaigns and post-event content packaging to amplify reach and engagement.


Qualifications & Experience:

Educational Requirement:


Minimum of Diploma in Marketing, Communications, Journalism, Public Relations, or a related field.
Proven experience as a Social Media Manager or similar role, preferably in the financial services sector.
Strong understanding of various social media platforms, their algorithms, and best practices.
Demonstrated ability to create engaging and effective social media content (text, image, video).
Experience with social media management tools and analytics platforms.
Excellent communication, interpersonal, and copywriting skills.
Ability to work independently and collaboratively within a team.
Strong organisational skills and attention to detail.