Social Media Manager / Content Creator

Job Overview


Our client is currently looking for a Social Media Manager who will play a key role in shaping the brand's online presence across all social media platforms, including Instagram, TikTok, and X (Twitter).
The candidate will be responsible for creating engaging and visually appealing content that aligns with the brand's voice and aesthetic.


Key Responsibilities

Content Creation:


Develop, design, and edit high-quality and engaging visual content, including images, videos, and graphics, for social media platforms (Instagram, TikTok, X (Twitter), etc.).
Assist in creating content for the company’s website, blog, and email newsletters.
Collaborate with the marketing team to brainstorm and execute new content ideas that align with current trends and brand strategy.
Ensure all content reflects a consistent brand voice and aesthetics


Social Media Management:


Develop, manage, and maintain a structured social media content calendar to ensure consistent and timely posting.
Schedule and publish posts strategically across all platforms.
Monitor and engage actively with the online community by responding to comments, DMs, and inquiries.
Analyse social media performance using analytics tools to track KPIs and recommend improvements.


Brand Collaboration:


Assist in coordinating with influencers, partners, and brand ambassadors for collaborations and co-created content.
Participate in and support photoshoots and video shoots, contributing to styling, location scouting, and capturing behind-the-scenes content.


Market Research:


Conduct regular research on industry trends, competitors, and audience preferences to shape content strategy.
Stay current on the latest trends in fashion, social media, and digital marketing.


Campaign Management:


Support the planning and execution of social media campaigns tied to product launches, seasonal promotions, or company events.
Help brainstorm and develop campaign themes, content deliverables, and promotion strategies.


Audience Engagement:


Create interactive content such as polls, Q&As, contests, and challenges to boost audience participation and brand loyalty.
Adapt strategies based on engagement metrics and feedback.


Performance Reporting:


Prepare regular reports on social media performance, campaign results, and audience insights.
Use performance data to optimize content strategy and recommend actionable improvements.


Administrative Support:


Maintain and organise a content calendar to ensure consistent and timely delivery of content.
Assist with general administrative tasks as needed. Support internal administrative tasks, including scheduling, tracking deliverables, and coordinating with vendors or creatives.


Requirements or Qualifications


Proven experience as a social media manager, digital content creator, or similar role (no years of experience needed).
Strong portfolio of visual content, including photography, videography, and graphic design.
Proficiency in content creation tools (e.g., Canva, Adobe Creative Suite, CapCut, InShot, etc.).
Familiarity with social media platforms (Instagram, TikTok, X (Twitter), Facebook, LinkedIn, etc.) and their respective best practices.
Basic knowledge of SEO, social media algorithms, and engagement metrics.
Excellent written and verbal communication skills.
Creative mindset with attention to detail and storytelling ability.
Strong time management and organizational skills.
Must reside in or have easy access to Abule Egba or its environs.
Female candidates are strongly encouraged to apply.