Social Media Marketer

Core Responsibilities 

Strategy Development & Brand Positioning 


Develop and execute a comprehensive social media strategy aligned with the company’s brand and marketing goals. 
Identify target audience segments and tailor content and messaging to optimize engagement and reach. 
Monitor competitor activity and industry trends to maintain a competitive social presence. 


Content Planning & Management 


Plan, create, and schedule engaging content across Instagram, Facebook, X (formerly Twitter), LinkedIn, TikTok, YouTube, and other relevant platforms. 
Collaborate with designers, photographers, and video editors to produce high-quality visual and written content. 
Manage a content calendar that reflects promotional campaigns, seasonal themes, and product launches. 


Campaign Execution & Performance Marketing 


Run paid advertising campaigns on social media platforms, including targeting, budget management, and performance optimization. 
Track campaign metrics such as CPC, CTR, conversions, and ROI to refine future strategies. 
Coordinate with the sales team to align lead generation and conversion campaigns with broader business goals. 


Community Engagement & Brand Advocacy 


Respond to comments, messages, and mentions in a timely and professional manner to foster community trust and loyalty. 
Engage with influencers, brand advocates, and user-generated content to boost brand visibility. 
Manage online reputation and respond to customer reviews and concerns across platforms.


Analytics, Reporting & Optimization 


Monitor key performance indicators (KPIs) such as engagement rates, follower growth, reach, and conversions. 
Generate regular reports and insights to guide data-driven decision-making and improve campaign outcomes. 
Continuously test and optimize content types, posting schedules, and platform-specific strategies. 


Collaboration & Compliance 


Work closely with marketing, sales, and product teams to ensure brand consistency and integrated campaigns. 
Ensure all social media activities comply with relevant policies, regulations, and copyright standards. 
Manage third-party tools, agencies, and partnerships as needed to enhance social media effectiveness. 


Key Qualifications Education


Bachelor’s degree in Marketing, Mass Communication, Digital Media, or a related field (required). 
Certifications in Social Media Marketing, Digital Advertising, or Content Marketing (preferred). 


Experience 


Minimum of 3–5 years of experience in social media marketing, preferably in a B2C or lifestyle-driven industry. 
Track record of growing brand presence across multiple platforms through organic and paid strategies. 
Experience with influencer management, customer engagement, and community building. 


Capabilities 


Strong understanding of major social media platforms and their respective tools/algorithms. 
Excellent written and visual communication skills, with an eye for design and storytelling. 
Proficiency in social media scheduling and analytics tools (e.g., Meta Business Suite, Hootsuite, Buffer, Google Analytics). 
Creative thinker with strong attention to detail and ability to work under tight deadlines. 


Compensation & Incentives 


Competitive salary (commensurate with experience). 
Performance-based bonuses tied to growth, engagement, and campaign success. 
Opportunities for training, brand-sponsored events, and digital up skilling.



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