Team Lead, Corporate Communications Victoria Island

Position Profile


A communications professional with proven experience in multi-channel communications (radio, TV, print, and digital) for advocacy and stakeholder engagement.
Skilled in influencing policymakers, engaging the public, and managing digital platforms to enhance organizational visibility.


Key Responsibilities

Branding:


Supervise advertisements, value propositions, and marketing activities to maintain brand consistency.
Track media coverage of PSHAN and analyze the success of marketing campaigns.
Ensure PSHAN’s branding aligns with industry trends.
Prepare reports on campaign performance.


Public Relations:


Serve as the organization’s spokesperson at interviews, press conferences, and public events. - Address inquiries from the media and public (emails, calls, etc.).
Manage and grow PSHAN’s social media accounts.
Edit and update promotional materials and publications (articles, thought leadership, healthcare research, advocacy).
Prepare and distribute press releases and presentations.
Organize PR events and actively identify partnership/sponsorship opportunities to support the Membership and Partnerships department.


Digital Assets:


Design and maintain a corporate website aligned with PSHAN’s strategic direction.
Publish and archive promotional materials and organizational records.
Manage internal communications and maintain the digital library (files, records, templates).
Control access to digital assets and ensure adherence to organizational policies.
Drive improvements in automation and digitization.


Key Values:


Accountability for results and clarity of roles/responsibilities.
Leadership, ownership, and execution follow-through.
Strong partnerships and engagement to generate evidence, insights, and opportunities.
Cultivating habits around effective management and mentorship.
Emphasis on business development.


Work Plan & Accountabilities


Develop and implement communications strategies targeting the public, corporates, and partners.
Lead the design and execution of advocacy strategies.
Manage PSHAN’s website and social media platforms.
Ensure alignment of communications with program and business development goals.


Success Measures


Achievement of advocacy-related “quick wins.”
Functional and engaging website and social media platforms.
Strong partnerships with media outlets established.
Successful execution of a multi-channel communications strategy.


Qualifications & Experience


Bachelor’s Degree in Communications, Public Relations, Journalism, Marketing, or related fields (Master’s Degree is an advantage).
7–10 years’ experience in corporate communications, PR, or advocacy (health, non-profit, or development sector preferred).
Proven record of successful communication and advocacy campaigns.
Strong digital communications skills (website, social media, content production).
Excellent writing, editing, and public speaking skills.
Experience in team leadership and stakeholder engagement.