SENRI Limited is a Japanese ICT Startup. We are looking for a leader to plan strategies, implement them and build relationships with enterprise customers. Our mobile-based sales automation system, SENRI, is aiming at changing the way they work at enterprises, strengthening distribution networks in Africa. Starting from 2015, we have been successful in development of the service and acquisition of customers in Kenya, Uganda and Nigeria, with a multinational team from Kenya, Uganda and business in Nigeria, we need you now.
We are recruiting to fill the position below:
Job Title: Business Development Associate
Location: Lagos
Employment Type: Full-time
Role Summary
The Business Development Executive is responsible for generating new business opportunities and closing new customers within an assigned territory or industry.
This is a consultative B2B sales role requiring strong prospecting skills, solution selling, stakeholder management, and disciplined pipeline management.
Success in this role depends on consistently building a healthy sales pipeline, understanding customer business challenges, and positioning Senri's solutions to solve those challenges.
Job Responsibilities
Generate new business opportunities through cold outreach, referrals, networking, online prospecting.
Identify and engage decision-makers within target organizations.
Conduct discovery meetings to understand customer business processes, challenges, and objectives.
Work closely with Customer Success during implementation and customer onboarding.
Conduct product demonstrations and consultative sales conversations.
Develop tailored proposals that address customer needs.
Negotiate commercial terms and close new business opportunities.
Build and maintain a healthy sales pipeline.
Accurately update CRM with prospect information, sales activities, opportunities, and next actions.
Maintain forecast accuracy throughout the sales cycle.
Escalate stalled opportunities early and develop recovery plans
Identify new industries and market opportunities.
Collaborate with Product and Technical teams on customer requirements and demonstrations.
Job Requirements
Bachelor's Degree in Business Administration, Marketing, Economics, or a related discipline.
3+ years of B2B sales experience in Enterprise Sales, Saas Sales, FMCG, Pharmaceuticals, Medical Equipment industry
Experience selling to businesses rather than individual consumers.
Demonstrated experience generating leads independently.
Experience managing medium to long sales cycles.
Skills & Competencies:Prospecting and lead generation
Consultative selling
Negotiation
Pipeline management
Presentation skills
Business proposal writing
Strong communication skills
High level of resilience
Self-motivated and disciplined
Results-oriented mindset
Problem-solving ability.
Working Conditions & Perks:Working hour: 8:00am - 17:00pm
Working day: Monday - Friday
Hybrid system of operation
Probationary period of 6 months
Workstation (Laptop & Phone)
Agile working culture.
Application Closing Date18th September, 2026.
How to Apply
Interested and qualified candidates should:Click Apply Now button to apply
How To Apply
-
Make sure you are logged in and your email is verified (Register if you dont have an account).
-
Click the Apply Now button above.
-
Your default email application or the application link will open.
-
Attach your Application letter, updated Curriculum Vitae (CV) and any supporting documents required.
-
Use a professional subject line such as Application for "Indicate Position"
-
Make sure to send your application before the closing date.
Note: Only shortlisted candidates are contacted.
