PR and Marketing Lead Lagos

Ced Africa was founded with the vision of making cutting-edge technology accessible to everyone. We believe that technology has the power to transform lives and enhance experiences. With this belief in mind, we embarked on a journey to curate a diverse selection of high-quality electronic products, ensuring that our customers can stay ahead in this rapidly evolving digital world. We are  recruiting to fill the position below:

 Job Title: PR and Marketing Lead

Location: Lagos

Employment Type: Full-time About the Role

CED Africais seeking an experienced and results-driven PR & Marketing Lead to oversee brand communications, marketing strategy, and campaign execution across its businesses. The successful candidate will be responsible for developing and implementing marketing strategies that drive brand awareness, generate qualified business enquiries, and support revenue growth.

Develop and implement marketing strategies aligned with the business objectives of each company. Plan and manage marketing campaigns for both retail consumers and business-to-business audiences. Develop and maintain a structured marketing calendar covering campaigns, promotions, events, and content activities. Ensure marketing activities are delivered within agreed timelines and approved budgets. Identify market trends, customer needs, and opportunities to improve brand positioning and market reach.

Oversee brand identity, messaging, and communication across all marketing channels. Develop and maintain distinct brand voices and communication strategies for Soundhous and HAUSBA. Manage public relations activities, media engagement, and opportunities for brand visibility. Secure relevant media coverage, partnerships, and industry features. Develop compelling case studies and success stories that showcase the company's projects and solutions. Ensure all marketing materials and communications comply with approved brand guidelines.

Oversee digital marketing activities across social media, websites, email marketing, and other relevant platforms. Develop campaigns that generate qualified enquiries and potential customers. Work closely with the Sales team to ensure marketing leads are relevant, properly documented, and handed over promptly. Monitor customer engagement, online reviews, comments, and enquiries, ensuring timely responses. Track marketing performance and prepare regular reports on campaign effectiveness, lead generation, and conversion outcomes.

Manage and optimise the company's existing marketing automation system. Work with available digital tools and AI-powered marketing solutions to improve campaign execution, content development, lead management, and reporting. Maintain accurate marketing records and ensure all campaign and customer data are properly documented. Ensure marketing activities are properly tracked and reported through approved systems. Identify opportunities to improve marketing processes through technology and automation.

Plan and coordinate trade events, product showcases, exhibitions, and client engagement activities. Manage relationships with media organisations, creative partners, vendors, and other marketing stakeholders. Coordinate marketing shoots and creative production in line with approved budgets. Ensure events and promotional activities align with the company's brand and business objectives.

Provide direction, supervision, and support to the Digital Marketing Officer. Set clear performance expectations and monitor deliverables. Identify training and development needs within the marketing team. Promote creativity, accountability, and continuous improvement.

Requirements and Qualifications

Bachelor's or Masters Degree in Marketing, Mass Communication, Public Relations, Business Administration, or a related field. 8+ years of relevant experience in marketing, brand management, public relations, or digital marketing, with demonstrated leadership experience. Proven experience using marketing and PR data to set campaign objectives, measure results across digital, media and retail channels, and adjust strategy and budget based on what the numbers show. Proven experience gathering and interpreting customer feedback, from surveys, reviews, in-store and sales conversations, and website and social behaviour, to inform marketing, messaging and campaign decisions Strong understanding of both business-to-consumer (B2C) and business-to-business (B2B) marketing. Demonstrated experience using marketing automation tools, CRM platforms, and AI-powered marketing solutions. Ability to manage marketing campaigns from planning and execution through to performance reporting. Strong content strategy, copywriting, storytelling, and brand management skills. Experience managing marketing budgets and measuring return on marketing investment. Excellent communication, presentation, analytical, and project management skills. Ability to manage multiple campaigns and priorities while meeting deadlines. Strong leadership and stakeholder management skills.

17th November, 2026. How to Apply

Interested and qualified candidates should send their CV to: [Email hidden - Login to reveal] using "PR & Marketing Lead" as the subject of the email.